How twisting knickers turned into big business with Agent Provocateur's CEO Garry Hogarth

This is one of the episodes I’ve been waiting to release— it’s with Agent Provocateur CEO Garry Hogarth and it was recorded a few months ago in his hotel, just after he came back from opening a new AP store in China.

But, while getting ready to finally put this episode out there, wouldn’t you know it, but I got a note from Garry that last week that he parted ways with the investors behind Agent Provocateur— the company that he turned around.

Frankly, it hit me pretty hard. While these chapter changes at companies are very common — in fact Garry and I talk about them in this episode— they’re also wildly, insanely emotional and hard. And they happen most commonly when investors are involved and are putting a very specific growth yardstick on the company. When someone like Garry takes a company from an unprofitable business, and grinds away to—against all odds— turn the sucker into something successful, well, then suddenly there are bags of money in everyone’s eyes and we all know how that can change things.

Agent Provocateur’s chief executive turned the company around.  Be sure to check out  Agent Provocateur and L'Agent.  

Agent Provocateur’s chief executive turned the company around.  Be sure to check out  Agent Provocateur and L'Agent.  

Anyway, while I’m not at all close the details of Agent Provocateur, I can vouch for the chapter of the company that Garry led. Every employee of his I’ve talked to, loves him. You’ll hear about it, yourself. Not just about Agent Provocateurbut about him and his own journey. He’s an amazing guy with an amazing track record.  

mentioned in this episode